The video streaming giant wants to put customers in control of what they see and do online, by offering personalized recommendations based on the user’s personal interests and preferences.
The initiative is being touted as a way to help Netflix stand out from its competition.
“With the rise of personalized recommendations and social networks like Facebook, the desire for personalized content has become a key competitive advantage for online video streaming services,” Netflix CEO Reed Hastings wrote in a post on the company’s website.
Netflix hopes to bring that power to the home by making it easier for consumers to see what’s streaming online and to change the channels they choose.
Netflix also plans to add in-stream ads for local TV stations, offering a way for customers to “see what’s on TV and the channels that are available,” Hastings said.
Netflix says it will use a combination of technology and advertising to give users a better experience on its platform, and will also be able to customize recommendations based, for example, on their age and other demographic information.
Netflix has struggled to compete against rivals such as Hulu and Amazon Prime Video, which offer similar services.
Netflix is also experimenting with its own original content, including original films, music and games.
It plans to launch an app that will allow users to search for movies, television shows and TV shows that are not available on Netflix.
Netflix’s push for personalized recommendations came in a new ad campaign that it launched last week in New York City.
It is the first time the streaming giant has tried to capitalize on personalized content recommendations.
The campaign features a young man in a suit talking about his preferences on Netflix, and a younger woman in a blue dress talking about hers.
The ad features the woman in the blue dress and the man in the suit.
The video ends with the young woman saying she likes “The Office” more than her “Mad Men” show because it’s about a woman who’s “a very tough person” and has “real feelings about the world.”
The ad also features a man talking about the show about a father who tries to help his daughter become “the best version of herself.”
“I feel like I’ve gotten really into The Office,” he says.
“It’s a really funny show.”
Netflix is hoping to offer personalized recommendations to its subscribers by offering them the ability to search the streaming service for movies and shows that they like, or to set their preferences based on which ones they like the most.
It also says it plans to offer content creators access to the platform to help them develop and launch new content.
Netflix said it will begin offering personalized suggestions in the coming weeks.
“We are excited to bring personalized recommendations for our customers to Netflix,” Netflix’s Hastings wrote.
“This will allow them to choose which Netflix shows and movies they want to watch and to customize their experience.”
The company also hopes that by giving consumers more control of their personalized experience, it will attract new subscribers and will be able keep costs down.
“The goal is to give our customers an easier, more personalized experience to discover new content, movies and TV,” Hastings wrote, referring to personalized recommendations.