Uber may be getting a bit too aggressive about the prices of its rides, but the company is getting the message.
Uber is taking steps to try to cut prices, according to people familiar with the matter.
Uber will ask customers to pay less for its services in some cities in the United States.
The move is being driven by the need to protect its bottom line, according the people.
In some cases, Uber will offer cheaper rates in some areas where it’s competing with the likes of Lyft and Sidecar, according these people.
Uber also is testing a new app that allows riders to rate other riders.
Uber said it is working on a new way to make the service easier for customers to use, according, according its statement.
The company has also begun to work with local government to try and bring prices down, the people said.
It’s not the first time Uber has tried to cut fares in some parts of the country.
In August, Uber started offering UberX, a ride-sharing service that allows customers to hop into a limousine for an Uber ride, instead of a cab.
The service, which costs about $8 a trip, has seen a sharp drop in ridership and complaints about the quality of the ride.
Drivers have been complaining that they have to wait in long lines for a ride, which the company says is because of an increased presence of police.
Uber declined to comment.
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